SAP Scouting


UI Design

SAP Scouting is a software application that empowers football franchises in the NFL to evaluate, identify and acquire the talent that fuels their teams' on-field success. By spending less time searching for, collecting, and entering data, teams can spend more time actually watching and evaluating players. SAP Scouting is currently helping the San Francisco 49ers and Washington Redskins with their drafting and roster decisions. The application won the People's Choice Award and was a finalist in the Optimizing category at the 2014 IXDA Interaction Awards.

Scouting can be a very tedious and time-consuming process. Scouts must keep track of hundreds of players at a time and be able to make confident and educated decisions that can have huge impacts on their respective NFL teams. Currently, scouts use out-dated (see: prehistoric) software, alongside never-ending Excel sheets and binders piled ceiling-high. Our goal was to reinvent this process, while at the same time, be able to provide new information and insights that were previously unavailable or nearly impossible to discover.


We had the pleasure of having direct access to our users throughout the entire design process. Collaborating with the 49ers, we spent countless hours brainstorming, ideating, and validating. We created personas and storyboards which lead to the detailed user stories that we would design for. With a complicated process like scouting, it was often hard to keep the scope from getting out of hand, but we felt it was important to successfully implement the key features first.